Join Us

We’re optimistic. We’re ambitious. We’re obsessive. We’re compassionate. We’re thoughtful. We’re courageous.

We’re hiring.

Ambition

Our mission is to heal and transform the people who are creating the future. So they can build technology companies that will heal and transform the world.

We do this by building transformational products that are rooted in - and therefore enable - courage, compassion, and authenticity. We are driven by an unrelenting connection with our trust in the good that people are capable of when they’re given the tools, encouragement, and space to do what they know is right.

We build tools for the people creating the future, at a time in our history when every aspect of life on earth is being touched by technology. As we achieve our ambition, our users grow ever more capable of building technology and technology companies that will transform our world into one that is more courageous, ethical, compassionate, and healed.

Operating Principles

These are the values that guide The Founder Coach. They are philosophical, practical, non-negotiable, deeply personal, and form the foundation of the partnership we offer to founders and the products we offer to the world.

  • This is a function of empathy. It reflects a belief that founders have everything they need to succeed and that our task is to build products that discover, reveal, and apply their existing capability to the challenge they’re facing. The path forward begins exactly where founders are, and our products enable them to find a step forward whether they’re starting from a place of limitation or strength.

  • This is a function of love, which in its highest form is given freely without expectation. Our products offer the support that will best serve our users given our expertise, and leave the user fully free to make their own choice about what’s right - or wrong - in applying that to their startup. We do not upsell, spam, or push any particular direction on our user because we preference the integrity of their decisionmaking, the dignity of their knowing, and their freedom of choice over our revenue (and ego). We don’t need the user to listen to us. We need them to do what they know is right to do. Our products support the user in clarifying and moving forward in whatever direction that is.

  • This is a function of nonjudgment. Our user’s internal experience is morally neutral. Founders think and feel and believe what they do because of their life experiences - not because anything about them is inherently good or bad. Absent judgment, our products look instead at the function of founders’ actions, thoughts, feelings, beliefs, and values. Do they help founders achieve their vision? Do they hinder founders? Our products maximize the aspects of founder psychology that support their highest ambitions, and enable the user to make a thoughtful choice about how to change, heal, or downsize what doesn’t.

  • This is a function of trust and courage - and directly related to Amy’s years at YC where she heard hundreds of off-the-record talks about how the best founders achieved their success. Spoiler: Every successful founder’s story is unique. This means that your path to success will not look like anyone else’s. Nor should it. Running a startup gives founders the opportunity to make choices - big, small, major, minor, daily, strategic - that enable th to build a product no one else ever has before, because no one else has ever been you. This is how your startup will enable your authenticity: Because it’s an expression of you. Your authenticity is how you’ll become an outlier, and only outliers win in SV. You win by being yourself. This is simple but not always easy, and the commitment we make is that our products will support you in courageously executing from your authenticity.

  • This is a function of optimism. We believe in making choices that protect and enable the greatest possibilities for all living beings. We believe that founders’ inability to tolerate the fear and ambiguity that come from many unknown, unending paths forces doors closed that don’t need to be shut. Humans have a tendency to preference certainty over possibility because knowing is emotionally easier to tolerate than not-knowing. But until and unless our users make the call to shut down their startup, we will always believe in the possibility of their startup succeeding, in their ability to find a way through, and in their ambitious dream being ground into reality and taking shape IRL.

  • This is a function of reciprocity and healthy ego. We are experts in founder psychology and our products aim to teach you what we know. But you are the expert of you and we are necessarily your student. Using our products should feel like a co-created exchange where your expertise, wisdom, agency, and self-knowledge are paired with ours so we can discover together how to best apply what our products offer you.

Questions We’re Exploring

  • What changes when startup founders execute from their authenticity? How? Who benefits? Why?

  • How does execution and leadership change when it’s unconstrained by fear and based instead in trust and self-belief?

  • How can we have the deepest impact on the most people?

  • How can technology replicate human relationships? How should it?

  • What is the place of technology and AI within human, healing relationships?

  • How can technology - especially AI - be leveraged to heal people, and therefore to scale previously unscale-able relational products like coaching and therapy?

  • How can technology - especially AI - be used to heal non-human things, like ecosystems, economies, or governments?

  • How can AI hear what’s unspoken?

  • How can technology help humans build healthy relationships - with ourselves, with others, with the planet, and with it?

  • What happens after we die? How should that inform on how we live?

  • Is it possible to build a venture-backed, wildly ambitious company in a way that is healthy, compassionate, ethical, and reciprocal?

  • Can ethical leadership succeed within capitalism? What does it look like? Who does it privilege and who does it not?

Open Roles

Cofounder and CTO.

Partner with Amy to build software that supports founders at scale and then eats the $9B coaching industry.

I’m recruiting a YC-funded, full-stack CTO with uncommon empathy, passion for personal growth, and experience shipping great-feeling, user-facing products. Ideally you identify as a craftsman and coding is your flow state. I’m looking for someone with the ability to integrate existing language models into user-facing products.

Illustrator.

We’re looking for a freelance illustrator who can add visual clarity to written content about psychology, emotions, relationships, and other topics that are invisible and typically felt rather than seen. Ideally you’re a deeply emotional being whose logical brain likes things to be very simple and your work beautifully organizes complexity - both on the web and in print.

Open call for collaboration

Do you want to contribute to The Founder Coach’s vision but don’t see an open role that suits you?

We’re always open to collaborating with founders who want to build hugely impactful products that enable the personal and professional growth of other founders.

We’re especially keen to work with founders whose ideas were born out of their own experience running a startup, who now feel called to build the tools they wish they’d had.